Staff Marketing Manager, SEO/GEO and Web
Leading SEO, GEO, and web strategy for Intuit's core brand properties, including Intuit.com and the Intuit blog, serving as an internal center of excellence for organic growth and AI search visibility.
Within the first 90 days, launched the Life-ing microsite from strategy through execution, driving 3x higher click engagement from live event audiences versus prior year. Developed a full blog transformation strategy covering taxonomy restructuring, hub architecture, authorship improvements, and content optimization to improve crawlability and LLM visibility through mentions and citations.
Designed and deployed AI-powered internal tools using Claude Code, including a blog content reviewer scored against brand voice and SEO/GEO rubrics, stakeholder dashboards, analytics QA workflows, and a website component builder.
Led technical SEO and site health initiatives in partnership with engineering, and built web pages directly in the CMS across Intuit.com.
Staff Marketing Manager, Search
Sr. SEO Manager (2019–2022) → Staff Marketing Manager, Search (2022–2026)
Spent nearly seven years at TurboTax, growing from Senior SEO Manager into leading the full enterprise SEO and GEO program with an 8-person team and $10M+ budget. Drove $1.1B in annual revenue through 60M+ organic visits across TurboTax.com.
Built the content operation to 1,300+ tax articles and videos, led technical initiatives including schema automation, CMS migration, and dynamic sitemaps, and designed A/B tests across layouts and navigation that drove a 3x increase in conversion rate. Won a Star Award for a cross-functional navigation redesign that drove $53M in incremental revenue.
Built TurboTax's GEO content playbook and AI search program, including prompt testing across LLMs and a framework spanning TurboTax and Credit Karma that became the standard for the broader organization.
Aligned SEO and SEM strategy to maximize ROI and strengthened regional SEO with localized pages for Canada and Latino markets.
Sr. Manager, E-Commerce
SEO Manager (2015–2016) → Manager, E-Commerce (2016–2018) → Sr. Manager, E-Commerce (2018–2019)
Led digital growth and SEO strategy across multiple healthcare e-commerce brands in B2B and B2C markets. Managed SEO, site performance, and operations across five web properties, exceeding e-commerce sales targets by 15%.
Directed large-scale site redesigns and migrations for brands including BetterBraces, Compex, and DonJoy Performance, maintaining traffic and revenue across U.S. and international domains. Recognized by Internet Retailer as a finalist for Best Redesign of the Year.
SEO Manager
Delivered 20% year-over-year growth in organic traffic, conversions, and sales-qualified leads across multiple B2B and B2C properties, including ACTIVE.com.
Led SEO strategy across five websites including a major redesign and migration of ACTIVE.com without performance loss, covering keyword research, site architecture, content optimization, and schema implementation. Trained cross-functional teams on SEO best practices and embedded them into product and content workflows.
E-Commerce Marketing Manager
Drove 100%+ year-over-year revenue growth with full P&L ownership of the e-commerce business. Led SEO, CRM, PPC, affiliate, and shopping engine campaigns across acquisition and retention.
Improved conversion rates through site navigation, product merchandising, and checkout optimization, and launched the company's first social media program.
E-Commerce Manager, Online Advertising
Managed a $7.5M online acquisition channel covering SEO, PPC, email, and social media to drive B2B sales growth across performance-driven campaigns.