About
I've spent my career at the crossroads of search, web, and growth.
My takes
AI search is changing the game
Search has always been about intent. AI search is accelerating that in ways that are changing not only how people search the web but where they search. The businesses that genuinely understand what their customers need and build for it are going to win.
AI tools are useful, but PLEASE use your brain
AI tools can help you be more efficient, however, they want to please you. They're also probabilistic and often lack context, which means the output can sound right and still be wrong. You absolutely need to use your own judgment before using anything it outputs. I will step off my soapbox now.
What I do
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AI Search & GEO/AEO
Building programs that get brands cited and mentioned in LLMs and AI Overviews through content strategy, prompt testing, and GEO frameworks.
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Enterprise SEO
End-to-end SEO strategy at the enterprise level building and executing roadmaps, technical foundations, and content programs to drive revenue.
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Web Marketing
Driving revenue and traffic across paid, organic, and owned channels through site architecture, CRO, and web experience.
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Content Strategy
Building and optimizing content at scale via editorial calendars, brief development, publishing operations, AI-powered workflows, and distribution.
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Analytics & Testing
Data-driven decision making, A/B testing, attribution, forecasting, performance analysis, and executive reporting.
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Team Leadership
Building and coaching high-performing teams, overseeing agency relationships, and managing budgets at enterprise scale.
What others say about me
From peers, managers, and direct reports.
- Steady & Calm Organized leader who brings clarity in chaos.
- Exceptional Communicator Turns complex concepts into actionable plans.
- Reliable Owner Known for strong accountability & follow-through.
- Cross-Functional Partner Easy to work with across org levels and functions.
- Supportive Leader Elevates team performance and helps others grow.
- The Go-To The person teams seek out for clarity on search, strategy, and direction.
How I work
I've found that understanding how someone naturally thinks and works makes collaboration a lot easier. Everyone is wired differently, and knowing that upfront removes a lot of guesswork. Here's how I'm wired.
StrengthsFinder
Gallup's CliftonStrengths identifies your top natural talent themes: how you most naturally think, feel, and behave.
In practice: I dig into data before forming an opinion, pay close attention to what makes each person or situation different, and care a lot about follow-through.