Resume

Sylvia Huang

WORK EXPERIENCE

Senior SEO Specialist, 08/12 – Present

ACTIVE NETWORK, San Diego, California

Active Network is a technology and media company that helps millions of people find and register for things to do and helps organizations increase participation in their events and activities.

E-COMMERCE MARKETING MANAGER, 08/09 – 07/12

SHOE METRO, San Diego, California

  • Repeatedly drove revenue to 100% growth each year while staying within marketing budget
  • Managed the development and execution of all promotional marketing campaigns from messaging and merchandising in a timely fashion to meet deadlines
  • Managed the strategy, planning, and execution of strong email marketing program focused on increasing customer acquisition and customer retention through segments, messaging, and offers
  • Directed in-house SEO strategy through content development, internal and inbound linking, and site architecture changes including coordinating with SEO agency to drive new customers
  • Managed 3rd party SEM agency to achieve revenue goals and increase brand recognition
  • Managed 3rd party agency to drive affiliate marketing results via strategizing with publishers, offering exclusive deals, tiered commissions, and diversifying publisher mix
  • Managed 5-7 Comparison Shopping Engines (CSEs) through optimization to maximize product exposure and revenue growth
  • Leveraged web analytics/reporting proactively for planning purposes and reactively for improving marketing efforts and ROI
  • Developed company’s first and growing social media initiatives
  • Constantly managed multiple projects to bring new web initiatives aboard working with internal team members at all levels including designers, developers, merchandisers, customer service and 3rd party vendors
  • Accountable for entire online marketing channel with P&L responsibility

E-COMMERCE SPECIALIST – ONLINE ADVERTISING, 08/06 – 07/09 

NATIONAL PEN, San Diego, California

  • Accountable for all aspects of the $7.5 million online acquisition channel: SEO/PPC, promotions planning, keyword research and placement strategy, site architecture, analytics, landing page and creative testing, and forecasting
  • Managed the development, execution, and optimization of a large and successful SEM program resulting in 40% revenue growth
  • Lead the development and execution of the SEO program through optimization of site architecture, search engine friendly pages, developing tags, content, and performing keyword research
  • Developed and executed email marketing campaigns across the website to drive traffic and revenue with profitable ROI
  • Initiated development and implementation of company’s first social media initiatives utilizing blogs, press releases, and contests to drive traffic and inbound links
  • Managed analytics for the entire web channel: provided analysis and dashboards to upper management and strategic recommendations to support website, search, and email marketing initiatives
  • Collaborated with cross-functional departments – direct marketing, creative services, developers/IT, and merchandising to successfully execute marketing projects

SEARCH ENGINE SPECIALIST, 03/05-08/06

ROSART MULTIMEDIA – San Diego, California

  • Successfully developed custom SEO/SEM campaigns for 10-15 clients in a variety of industries
  • Performed in-depth SEO analysis and lead recommendations and implementations on client websites to develop marketing strategies in gaining search engine visibility
  • Coached clients in developing best practices for integrating online marketing projects

EDUCATION

Bachelor of Arts, Communications | University of California, San Diego

SKILLS

Web Analytics – Google Analytics, Omniture, HBX (acquired by Omniture)

SEO/SEM – Adwords, MSN AdCenter (Yahoo Sponsored Search)

Email Marketing – ExactTarget, Lyris, Bronto, MailChimp, phpList

Web Platforms – ASPDotNetStoreFront, Magento

Social Media – Blogging, Facebook, Twitter, Pinterest, WordPress