Resume
Sylvia Huang
WORK EXPERIENCE
Senior SEO Specialist, 08/12 – Present
ACTIVE NETWORK, San Diego, California
Active Network is a technology and media company that helps millions of people find and register for things to do and helps organizations increase participation in their events and activities.
E-COMMERCE MARKETING MANAGER, 08/09 – 07/12
SHOE METRO, San Diego, California
- Repeatedly drove revenue to 100% growth each year while staying within marketing budget
- Managed the development and execution of all promotional marketing campaigns from messaging and merchandising in a timely fashion to meet deadlines
- Managed the strategy, planning, and execution of strong email marketing program focused on increasing customer acquisition and customer retention through segments, messaging, and offers
- Directed in-house SEO strategy through content development, internal and inbound linking, and site architecture changes including coordinating with SEO agency to drive new customers
- Managed 3rd party SEM agency to achieve revenue goals and increase brand recognition
- Managed 3rd party agency to drive affiliate marketing results via strategizing with publishers, offering exclusive deals, tiered commissions, and diversifying publisher mix
- Managed 5-7 Comparison Shopping Engines (CSEs) through optimization to maximize product exposure and revenue growth
- Leveraged web analytics/reporting proactively for planning purposes and reactively for improving marketing efforts and ROI
- Developed company’s first and growing social media initiatives
- Constantly managed multiple projects to bring new web initiatives aboard working with internal team members at all levels including designers, developers, merchandisers, customer service and 3rd party vendors
- Accountable for entire online marketing channel with P&L responsibility
E-COMMERCE SPECIALIST – ONLINE ADVERTISING, 08/06 – 07/09
NATIONAL PEN, San Diego, California
- Accountable for all aspects of the $7.5 million online acquisition channel: SEO/PPC, promotions planning, keyword research and placement strategy, site architecture, analytics, landing page and creative testing, and forecasting
- Managed the development, execution, and optimization of a large and successful SEM program resulting in 40% revenue growth
- Lead the development and execution of the SEO program through optimization of site architecture, search engine friendly pages, developing tags, content, and performing keyword research
- Developed and executed email marketing campaigns across the website to drive traffic and revenue with profitable ROI
- Initiated development and implementation of company’s first social media initiatives utilizing blogs, press releases, and contests to drive traffic and inbound links
- Managed analytics for the entire web channel: provided analysis and dashboards to upper management and strategic recommendations to support website, search, and email marketing initiatives
- Collaborated with cross-functional departments – direct marketing, creative services, developers/IT, and merchandising to successfully execute marketing projects
SEARCH ENGINE SPECIALIST, 03/05-08/06
ROSART MULTIMEDIA – San Diego, California
- Successfully developed custom SEO/SEM campaigns for 10-15 clients in a variety of industries
- Performed in-depth SEO analysis and lead recommendations and implementations on client websites to develop marketing strategies in gaining search engine visibility
- Coached clients in developing best practices for integrating online marketing projects
EDUCATION
Bachelor of Arts, Communications | University of California, San Diego
SKILLS
Web Analytics – Google Analytics, Omniture, HBX (acquired by Omniture)
SEO/SEM – Adwords, MSN AdCenter (Yahoo Sponsored Search)
Email Marketing – ExactTarget, Lyris, Bronto, MailChimp, phpList
Web Platforms – ASPDotNetStoreFront, Magento
Social Media – Blogging, Facebook, Twitter, Pinterest, WordPress