Sylvia Huang


Senior SEO Specialist, 08/12 – Present

ACTIVE NETWORK, San Diego, California

Active Network is a technology and media company that helps millions of people find and register for things to do and helps organizations increase participation in their events and activities.


SHOE METRO, San Diego, California

  • Repeatedly drove revenue to 100% growth each year while staying within marketing budget
  • Managed the development and execution of all promotional marketing campaigns from messaging and merchandising in a timely fashion to meet deadlines
  • Managed the strategy, planning, and execution of strong email marketing program focused on increasing customer acquisition and customer retention through segments, messaging, and offers
  • Directed in-house SEO strategy through content development, internal and inbound linking, and site architecture changes including coordinating with SEO agency to drive new customers
  • Managed 3rd party SEM agency to achieve revenue goals and increase brand recognition
  • Managed 3rd party agency to drive affiliate marketing results via strategizing with publishers, offering exclusive deals, tiered commissions, and diversifying publisher mix
  • Managed 5-7 Comparison Shopping Engines (CSEs) through optimization to maximize product exposure and revenue growth
  • Leveraged web analytics/reporting proactively for planning purposes and reactively for improving marketing efforts and ROI
  • Developed company’s first and growing social media initiatives
  • Constantly managed multiple projects to bring new web initiatives aboard working with internal team members at all levels including designers, developers, merchandisers, customer service and 3rd party vendors
  • Accountable for entire online marketing channel with P&L responsibility


NATIONAL PEN, San Diego, California

  • Accountable for all aspects of the $7.5 million online acquisition channel: SEO/PPC, promotions planning, keyword research and placement strategy, site architecture, analytics, landing page and creative testing, and forecasting
  • Managed the development, execution, and optimization of a large and successful SEM program resulting in 40% revenue growth
  • Lead the development and execution of the SEO program through optimization of site architecture, search engine friendly pages, developing tags, content, and performing keyword research
  • Developed and executed email marketing campaigns across the website to drive traffic and revenue with profitable ROI
  • Initiated development and implementation of company’s first social media initiatives utilizing blogs, press releases, and contests to drive traffic and inbound links
  • Managed analytics for the entire web channel: provided analysis and dashboards to upper management and strategic recommendations to support website, search, and email marketing initiatives
  • Collaborated with cross-functional departments – direct marketing, creative services, developers/IT, and merchandising to successfully execute marketing projects


ROSART MULTIMEDIA – San Diego, California

  • Successfully developed custom SEO/SEM campaigns for 10-15 clients in a variety of industries
  • Performed in-depth SEO analysis and lead recommendations and implementations on client websites to develop marketing strategies in gaining search engine visibility
  • Coached clients in developing best practices for integrating online marketing projects


Bachelor of Arts, Communications | University of California, San Diego


Web Analytics – Google Analytics, Omniture, HBX (acquired by Omniture)

SEO/SEM – Adwords, MSN AdCenter (Yahoo Sponsored Search)

Email Marketing – ExactTarget, Lyris, Bronto, MailChimp, phpList

Web Platforms – ASPDotNetStoreFront, Magento

Social Media – Blogging, Facebook, Twitter, Pinterest, WordPress