Sylvia Huang Resume - SEO & PPC Professional

national pen

Ecommerce Web Specialist- Online Advertising
August 2006 - Present

Accountable for all aspects of the online acquisition channel: SEO/PPC, promotions planning, keyword research and placement strategy, analytics, landing page and creative testing, and forecasting
Achieved yearly increases in revenue, orders, and traffic by developing recommendations and executing SEO strategies across website by optimizing site architecture, landing pages, content, and linking
Achieved yearly increases in revenue, orders, and traffic while maintaining Cost Per Order (CPO) targets through optimization of keywords and bidding in PPC
Consistently exceeded new customer acquisition goals month over month through SEO/PPC
Managed creation and testing of targeted landing pages for web marketing promotions, search and email campaigns
Managed web analytics for entire web channel: provided analysis and strategic recommendations to support website, search, and email marketing initiatives
Initiated development and implementation of company’s first social media initiatives utilizing blogs, press releases, and contests
Established and executed new marketing initiatives to drive sales and traffic by working directly with merchandisers, direct mail, and email marketing managers
Involved in strategic marketing and SEO recommendations with developers and marketing managers for web design, website architecture, and customer experience
Developed targeted copy for website, blog, email promotions, newsletters, SEO/PPC campaigns
Communicated SEO recommendations and strategies to marketing teams and upper management
Strategically planned, developed, and executed US email marketing promotions

Chinese bible church - lord's grace

Web Manager
August 2008 - Present

Currently working with board members to select design for new website and to create a new website structure for better site navigation experience
Lead SEO recommendations and implementation of site architecture, keyword research, tags, keyword rich copy, and linking strategies

Rosart multimedia

Search Engine Specialist
March 2005- August 2006

Successfully developed custom SEO/PPC campaigns for 10-15 clients in a variety of industries including retail, law, and content sites
Manage updates to website as necessary
Managed PPC with direct focus on creating a profitable campaign by measuring ROI
Coached clients in developing best practices for integrating online advertising programs into their business

resume

Available for download soon.

Summary of Qualifications
Experienced marketing professional in leading online marketing programs for B2B/B2C companies

Proven success in developing Search Engine Optimization (SEO) and Pay Per Click (PPC) programs to increase web visibility, acquire new customers, increase traffic, revenue, and maximize ROI utilizing Google, Yahoo, MSN, and Shopping Engines

Demonstrated ability in understanding, analyzing, and reporting on web analytics and Key Performance Indicators (KPIs)

Experienced in product marketing, copy writing, customer experience, and website usability

Skills
Web Analytics :: HBX, Google Analytics

Email Marketing :: Lyris

Blogging :: Wordpress, Blogger

Social Media: Familiar with Digg, Facebook, MySpace

Technical: HTML, CSS, Content Management Systems, Dreamweaver, MS Office

Education
BA Communications
University of California :: San Diego
2005

Sylvia Huang

Seo :: PPC :: web marketing

national pen

Chinese bible church - lord's grace

Rosart multimedia

resume