http://www.sylviahuang.com Wed, 27 Aug 2008 04:46:08 +0000 http://backend.userland.com/rss092 en Lately I've come across a lot of small business websites and am quite surprised in their lack of SEO efforts.  I definitely think that small businesses have a little bit of an edge when it comes to optimizing their site for search engines.  For one thing, the structure of their ... http://www.sylviahuang.com/2008/08/26/simple-seo-tips-for-small-businesses/ I believe that people who work in the marketing field have an edge when it comes to grabbing good deals.  It's not that they have all the secrets about special deals and promotions, but rather they are more aware of how things work and how they can use something like ... http://www.sylviahuang.com/2008/08/23/using-marketing-knowledge-to-your-advantage/ About 2 weeks ago, I purchased something from Circuit City online and opted to pick it up in-store.  As I gave the guy my receipt, he went on to explain that since I purchased something online, I could now purchase anything else in the store for 10% off.  I thought ... http://www.sylviahuang.com/2008/08/18/cross-selling-power/ People as consumers probably rarely if ever realize or understand all the strategic marketing and analysis that goes on behind the scenes at a company based on their browsing or buying behavior.  It’s actually quite amazing at how much goes on.  Every touch point you have with a company is ... http://www.sylviahuang.com/2008/07/26/behind-the-scenes-of-retail/ Blogging has come such a long way from its beginning, it’s quite amazing actually.  Prior to blogs, we had this thing called a diary/journal which consisted of pretty much a pen, a piece of paper, and your thoughts.  And this diary/journal you had was normally kept private for you and ... http://www.sylviahuang.com/2008/07/24/the-evolution-of-blogging/ SEO (Search Engine Optimization) should be an integral part in every single company’s marketing campaign.  However, from my observations this is often not the case.  If any company wants to have a successful online presence, they should invest in SEO efforts.  I bet that about 50% of the companies out ... http://www.sylviahuang.com/2008/07/23/seo-put-on-the-back-burner/